Unbiased advice
Independent and fee-only. Your interests come first. Always. The goal is to empower Canadians to feel in control of their money.
It's time to get those money questions answered.
Independent, fee-only financial planning for Canadians who want honest, personalized advice.
- 10+
- Years in finance
- 100%
- Fee-only
- 0
- Commissions
- 1:1
- Solo practice
Affordable rates
Flexible packages or hourly consulting at rates that fit any budget. Pay for the help you need. Nothing more.
Personalized planning
Eliminate money stress and build real confidence with a plan tailored to your life, values, and goals.
About
Hi, I'm Laura.
I hold an MBA from the University of Ottawa and a Commerce degree from Carleton University. Before starting Journey Financial, I spent more than a decade at Export Development Canada, providing financing solutions to Canadian exporters of every size and industry. From planes to fish sticks.
A lover of public speaking, spreadsheets, and college basketball, I'm now leveraging what I know about personal finance to coach and empower Canadians to reach their financial goals.
Journey Financial is a solo practice by design. When you work with me, you work directly with me - from planning through implementation and beyond. It's a personal, relationship-focused approach to financial advice.
Education
MBA, University of Ottawa
B.Com, Carleton University
Experience
10+ years financial planning
Fee-only, independent
Services
Guidance for every leg of the journey.
A single question, a second opinion after a milestone, or a full financial plan. We shape the scope around you and price it by the hour.
Consulting
Financial Consulting
Flexible financial advice. Whether you're looking for answers to a few questions, or a comprehensive financial plan, you choose the level of support that's right for you.
Toolkit
Tools & Resources
Simple tools and vetted resources for managing your finances day-to-day: budgeting and retirement software, cheaper CAD/USD conversion, choosing an online brokerage, and more.
Strategy
Smith Manoeuvre
A tax-deductible strategy for converting mortgage debt into a leveraged long-term investment portfolio. With proper planning and a long-term view.
Packages
Pick the package that fits. Or we'll shape one that does.
Flexible, fee-only options for wherever you are on your financial journey.
Rapid Fire Hour
Financial planner on call
A one-hour virtual call to talk through any money topic. Ask anything. No question is too small.
Book this packageRESP Review
Peace of mind for parents
Set up a new RESP the right way, or review your existing plan to make sure everything's on track.
Book this packageInvestment Inquiry
A deep dive into your accounts
A thorough review of your RRSP and TFSA. Goals, contributions, fees, and risk level, all aligned.
Book this packageThe Full Monty
The comprehensive plan
The full financial plan. A comprehensive review of your finances, leaving no stone (or bitcoin) unturned.
Book this packageClient stories
In their words.
"
We feel more confident in our finances than we ever have. And maybe more importantly, we understand where we stand and how to improve our financial future.
S. & T.T.
Working professionals with a young family
"
What separates your approach from most planners is that you built a long-term plan I can follow year by year with specific directions. For a non-financial person like myself, it really is perfect.
M.B.
Retiree
"
Hiring Laura was one of the best decisions I ever made. She was truly invested in my financial goals and gave me the tools and knowledge I needed to be more financially literate.
A.N.
Young professional
From the blog
See all posts Practical reads on money.
Guides, opinions, and a few spreadsheets. Written to help you feel more confident about your finances.
APRIL 15, 2019
Top 3 Ways to Save Money at Great Wolf Lodge
The goal of this post is to teach you some of the hacks to take advantage of the cheapest possible stay at Great Wolf Lodge, Niagara. Obviously, you may choose to travel at a different time of year, or spoil your little...
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FEBRUARY 26, 2020
What should be the Plan for my RESP?
Like every new parent you were probably bombarded with “helpful” advice from those experienced parents: “Sleep when baby sleeps” “Yes, poop is supposed to be that colour” And “Make sure you start an RESP” That last one...
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JANUARY 11, 2022
It’s not Gross – it’s Great! The RRSP Gross-Up Strategy
Dear @financial_laura, I don’t have a lot of money to contribute, but I’m behind on my RRSP contributions. Is there an easy way to catch-up? February is coming and that means not only thinking about a plan for...
Read moreContact
Let's start the conversation.
The first call is free. A chance to talk about where you are, where you want to be, and whether we're a good fit. No pressure, no obligation.